Would You Like Making $1000 A Month Selling Software?
“Everything you need to know to pick, produce, and market software to people desperate to find it.”
of Roger Willcocks
Monday November 10, 2008
Dear Fellow Software Author,
Have you ever wondered how some pieces of software become incredibly popular, while others languish in obscurity?
Or how some software projects seem to be written effortlessly, while others get bogged down in a seemingly endless cycle of problems?
Some of it is luck. No denying it. But as the saying goes "Fortune favours the prepared mind"
With the right tools, the right information, and the right mindset, you can be well on your way to producing professional, desirable and well written software far sooner than you would expect.
Useful Bonuses and Reference Material
- A simple 2 page project checklist - to make sure you have remembered everything you need to do to produce and sell your software. [PDF Format]
- Document Templates you can print out (or use on your computer) to record all the information about your software in convenient easy-to-read formats. Three different types of template covering features, users and data. [Both MS Word and PDF Format]
- A 10 page quick reference guide on choosing a programming language - covering the common different types of software, where they can be used, and what languages are most appropriate for each combination. [PDF Format]
44 Ideas For Software People Want To Buy
This is 146 pages of pure gold. In some cases, similar software already exists, but they want or need something with a bit of a twist. In others, they are asking for new and unique software that they have not being able to find.
Since there are going to be many people reading this, your best bet is to pick an idea you like, change it a little bit yourself, and do some research on it to find out if people are interested. If they are, finish your BluePrint, and get selling.
Each idea varies in the amount of detail, but to make it easier, I've gone through and commented on each one, the good and bad points, how complete it is (more complete = easier) and what sort of technology you should probably use for it. I've also gone through and checked how much competition shows up in Google (at the time of writing) providing similar products. Competition is not necessarily bad though, if your product is different enough, you could find it helpful to work with competitors to give more people what they are looking for. Remember, you can never please everyone (online, you can hardly ever please most people).
The Software Marketing Guide
This is a 28 point guide to different ways to promote your software. Don't pick just one. I really like affiliate programs and software directories, but I also try and do a little bit of each of them.
There's this concept called synergy, basically, the more different things you have working towards a common goal, the more effect each individual thing has. The total effect multiplies.
The really cool idea here, is that you can do each of these once yourself. Make a detailed worksheet or video about how you want it done, and get someone else to do it for you. I always recommend doing it once yourself though. Somethings will work better for you than others, and you need a feel for them.
- Focus On Marketing! - Why you should start marketing before you begin planning your software
- Stop Developing... Start Selling! - Do you need to start some new habits?
- Make Your Website Sell! - Is key. Start simple, can always, always test and refine everything
- Who Are Your Customers? - The better you can define them, the more likely you are to find them
- The Power Of Testimonials - The word of a third party can be very powerful, how can you use it to best advantage?
- Using A Follow-Up Program - How autoresponders help you build trust and make sales
- Using Your Affiliate Program - Do you have one? What is not having one costing you?
- On Doing Joint Ventures - Some people are more than just affiliates. They deserve special deals, and extra help. How do you help them help you?
- Using Search Engines - Pay-Per-Click or SEO, either way, how do you get more visitors?
- Creating A Virtual Box - DIY or pay as you go, how it can build interest
- Mention Your Product! - So you have a product, but are you actually telling anyone about it?
- Using Email Signatures - Every email you send says something. Make sure you add a little extra
- Using Software Registries - Wide exposure, plenty of links, what more could you want?
- Attacking Niche Markets - Same product, different markets. How niches can increase your audience
- Creating Online Demonstrations - Screenshots, videos, manuals, guest logins, how do these build trust?
- Creating Multiple Versions - Would you like fries with that? A range of choice and price can help increase sales
- Master Reseller Program - No time? No interest in the market? How you can profit from others who are interested
- Buy Rights To Software - No time? Find someone else who has software to sell, and acquire the rights
- The Power Of Ezine Advertising - Cheap, and targeted advertising, if you do it right.
- Creating Add-Ons - Adding useful functions can help keep customers coming back for more
- The Power Of Kits! - How combining multiple pieces of software can help boost sales
- Selling Yourself At Trade Shows - Is not for everyone, but it can be very rewarding
- Test Your Price - Why cheaper is not always better
- Branding You - Because it's not just about your software
- Creating Press Releases - Easier and more rewarding than you think
- Looking For Partners - What kind of people, where do you find them, and what should you offer
- Leveraging Your List - You do have a list, right? Well what can you use it for?
- Adding Bonuses - How to add value far beyond what your customer expects, and how it benefits you
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Get ready to create a software business that'll build you a loyal following, produce a steady income or even make you a fortune! Don't believe anyone who says that it won't take you any hard work to achieve all this, but do get started right now by super-charging the process with no risk whatsoever for yourself.
